The Packers are one of several NFL teams to sign partnership agreements with FanDuel.
FanDuel and DraftKings appear to be locked into a battle over which daily fantasy sports site will find larger and better partners because of their brand name.
This week, it was FanDuel making waves, while the larger of the two major daily fantasy brands scored a partnership with around half of this franchises in the National Football League, ensuring that they’ll have branding in many stadiums for the coming season.
The new deal will allow FanDuel to possess signage in stadiums, utilize radio and electronic advertising, and work on promotions with the specific teams.
However, the deal isn’t without conditions, and it’s clear that the NFL is nevertheless being slightly cautious when it comes to enabling the daily fantasy sports industry to be an integral part of their league.
FanDuel is Not Official Sponsor for Teams or League
Underneath the current contract, NFL team logos nevertheless can not be utilized by FanDuel, either in advertising or on their web site. FanDuel also will not be considered an ‘official’ sponsor of either the NFL or any team that is individual.
They are similar to the restrictions that are placed on handles casinos along with other gambling venues when they reach advertising agreements with NFL teams.
‘A team sponsor is a company that may utilize the group logo or state, ‘We are the formal (company) of this team,» NFL spokesman Brian McCarthy told USA Today Sports. ‘ That is not the full case here. These companies rather than team sponsors…teams have actually advertising arrangements from a number of companies, but that doesn’t make every one of them team sponsor.’
These partnerships come just weeks after DraftKings announced a improved partnership with Major League Baseball.
Which has resulted in more marketing integration between MLB franchises and DraftKings: the daily dream site is heavily advertised during the games of many teams, as well as regarding the MLB Network and MLB.com.
Final November, FanDuel became an official partner with the NBA, initial such deal involving the web site and a specialist sports league.
Leagues Becoming More Confident with Frequent Fantasy Sports
The increasing partnerships between professional sports as well as the daily dream industry comes as the marketplace of these dream games has increased exponentially, and (perhaps more significantly) because the leagues have become more convinced that daily fantasy sports won’t cause any appropriate problems for them.
Like all fantasy sports, the games are, in a strict sense, gambling: players are wagering money on uncertain outcomes. But fantasy sports games are exempted from rules prohibiting online gambling, and fantasy that is daily contests fit within that exemption.
A few states have legislation that demonstrably prohibit such games; major daily fantasy internet sites typically do not allow players from five states (Washington, Arizona, Iowa, Montana and Louisiana) to participate.
The teams that have decided to make use of FanDuel consist of, among others, the Green Bay Packers, the New York Jets, the Indianapolis Colts, the Detroit Lions and the San Diego Chargers. In accordance with Craig Benzel, the vice president of sales and business development for the Packers, the NFL’s partnership with FanDuel is consistent with the league’s conservative approach.
‘You’ve seen this in the NFL,’ Benzel said. ‘You’ve seen it with distilled spirits and casinos. The league doesn’t desire to rush into anything.’
In accordance with Washington Redskins Chief Marketing Officer Mitch Gershman, the deal will help his team otherwise reach fans that might not need tuned set for games.
‘We additionally realize that [daily fantasy] players skew a little more youthful. We are broadening the fan base to have curiosity about NFL football,’ Gershman stated.
Netherland’s Gambling Reforms Attacked After Unibet Court Ruling
Dutch State Secretary for Justice and Security, Klaas Dijkhoff, has been forced to reject accusations that a court ruling renders planned Dutch online gambling licenses meaningless. (Image: nu.nl)
The Netherland’s sweeping new online gambling reforms came under fire due to a court instance which ruled that unlicensed operators have actually no responsibility to refund players’ losings.
Last month a judge in Amsterdam rejected an endeavor by a Dutch online gambler to recoup the €178,000 ($191,000) he’d lost playing at Unibet.com.
The plaintiff had argued that, because online gambling had not been yet legal in the Netherlands, the amount of money had been taken illegally and should be came back.
Holland’s brand new State Secretary for Justice and safety, Klaas Dijkhoff, ended up being forced to deny that the ruling undermined the new legislative work to liberalize, license and regulate online gambling in the country.
PvdA Party Member of Parliament and online gambling opponent Mei Li Vos questioned the worth associated with the brand new Dutch licenses in the light of the ruling, which she said would lead operators to think that they’ll target Dutch players with impunity with or with no permit.
Criminal Prohibitions Still Apply
Dijkhoff countered that the ruling merely associated with the legal relationship between the operator and consumer and there was clearly nothing in Dutch law void that contract.
The court had recognized any such legal disputes should be handled by the ‘place of the contract,’ as outlined in Unibet’s conditions and terms, which in this instance would be Malta.
The ruling failed to, however, allow unlicensed operators to target consumers without limitation, stated Dijkhoff. ‘The unlawful and prohibitions that are administrative the Act on Games of Chance nevertheless apply,’ he said.
‘Since the Act does not provide explicit authorization for arranging remote gambling, offering such games is now banned in the Netherlands.’
‘For infringements, the [regulator] Kansspelautoriteit (KSA) can take enforcement action,’ he continued. ‘ From the interest reported by the KSA we gather that many providers will decide on a license. It is anticipated that players in the Netherlands will select an attractive, reliable and legal offering under the KSA’s guidance once the regulatory regime comes into force.’
50-year-old Gambling Laws
Since well as regulating online gaming, the overhaul of Holland’s 50-year-old gambling rules would open up the land-based casino market to international businesses.
There are presently no appropriate internet gaming sites in the united states therefore the government holds a total monopoly on gambling. The country’s only casino string, Holland Casino, is wholly-owned by the continuing state and surrenders all earnings to the Treasury.
Holland Casino would be privatized under the new regime.
The bill has been slow-moving, but is expected to be rubber-stamped soon and should come into force in 2016.
Experts predict that a regulated environment that is online bring in €200 million in gross gaming income in its first year.
Profits and Revenues Both Down for Las Vegas Sands
The Venetian is the flagship Sands casino in Macau. (Image: Dan Chung/The Guardian)
The Las Vegas Sands Corp. has been a major thorn in the sides of those who desire to see online gambling regulated in the United States.
So it may come as some consolation to supporters of Internet gaming that the organization seems to be struggling right now, even if that has little to do with their position on that issue.
The Sands announced on Wednesday that its first quarter revenues for 2015 were down nearly 25 percent compared to a year earlier, coming in at $3.01 billion compared to $4.01 billion per year earlier.
Net income had been down event more substantially: final 12 months the very first quarter generated $776 million in earnings, down 34 percent to $511.9 million this year.
These figures arrived up just a bit short of what analysts had been anticipating, with the consensus prediction being around $3.2 billion in revenues for the quarter.
Macau Struggles Result in Disappointing Revenues
The big driver for the downturn had been Macau, where revenues have dropped substantially for all operators over the year that is last.
The combination of a crackdown on corruption that has cut the movement of cash from mainland China, along with labor unrest and smoking bans, have cut into the significantly profits of all casinos in the territory.
‘The running environment in Macau, especially in the gaming that is high-end, remained challenging during the quarter,’ stated Sands Chairman and CEO Sheldon Adelson. ‘we know you’re all waiting for me to predict whenever we’ve reach the bottom in Macau. It is rather hard to make predictions, specially about the near future.’
According to Adelson, there’s no feeling of panic due to the drop: he says the ongoing company will nevertheless be ‘staying the course’ going forward. That likely means searching into new development opportunities, such as opportunities in markets like Japan and South Korea.
Adelson also said that outside of Macau, the business’s results were solid: after all, the Sands still made a solid revenue for the quarter, and surely could get back dividends to their shareholders, even when they were down from this past year.
The situation in Macau has deteriorated for casino operators since final summer, if the Chinese government announced a crackdown on money laundering and corrupt officials who were either directly extra cash in Macau or had been looking the other method as junket operators aided VIP clients get money off of this mainland for use in the casinos.
VIP Company Down, But Sands Toward that is looking Future
Those measures severely cut in to the VIP business that powered the tremendous development in Macau throughout the past decade. The casinos have tried to regulate, attracting more mass market customers and building family-friendly destinations to diversify their offerings.
But it will likely be hard to say how well these measures are working until later this when 2015 revenues can be compared to those of last year after the crackdown had begun year.
According for some reports, Las Vegas Sands are among the ongoing businesses best positioned to make these corrections. The company has already been working to rebrand their casinos in Macau as Las Vegas-style resorts, complete with retail shopping as well as other amenities.
Former soccer legend David Beckham has even finalized on to function as real face for the Venetian Macau’s advertising, another move which will help supply the casino wider interest the masses.